TORONTO BASED DESIGNER.
BUILDING WITH STRATEGY AND CURIOSITY.

I've owned the end-to-end design for enterprise B2B clients and the 0-1 creation of design systems. From redesigns to building new products big and small, my work increased conversion, revenue, and improved business operations.

I've owned the end-to-end design for enterprise B2B clients and the 0-1 creation of design systems. From redesigns to building new products big and small, my work increased conversion, revenue, and improved business operations.

PROFICIENCY

UNIVERSE REPORTING

I led the redesign of Universe's reporting offering by turning years of research, user feedback and platform complexity into a singular vision. The goal was to unlock the essential reporting tools our enterprise users needed to operate large events, while sunsetting legacy workflows that were expensive to scale and caused performance issues.

PROBLEM

PROBLEM

PROBLEM

APPROACH

APPROACH

APPROACH

CHALLENGES

CHALLENGES

CHALLENGES

SOLUTION

SOLUTION

SOLUTION

+23%

Increased client retention.

+71%

Feature adoption by clients and internal teams.

ROLE

Lead Product Designer

YEAR

2024

TEAM

Product Manager
3 Frontend Developers
2 Data Engineers

BULK EDITS

Created a new feature that allowed users to action and automate hundreds of edits in one flow, saving the business and our clients days of work each time. My mission was to define how Universe thinks about batch operations, bulk states, and automation to better support enterprise-level business.

PROBLEM

PROBLEM

PROBLEM

APPROACH

APPROACH

APPROACH

CHALLENGES

CHALLENGES

CHALLENGES

SOLUTION

SOLUTION

SOLUTION

+90%

Timed saved as users spend minutes instead of days editing.

Future-Proof

Built a feature that became the foundation of future releases.

ROLE
Lead Product Designer

YEAR
2025

TEAM
Product Manager
3 Frontend Developers

DESIGN SYSTEM

I helped evolve Universe's design system from 0-1, complete with components, pages, tokens and assets built in code. We worked closely with our engineering team to align the system to Tailwind CSS, their chosen framework.

PROBLEM

PROBLEM

PROBLEM

APPROACH

APPROACH

APPROACH

CHALLENGES

CHALLENGES

CHALLENGES

SOLUTION

SOLUTION

SOLUTION

Complete Design System

With all assets built and documented.

100%

Of contract designers and agencies used our design system

ROLE
Product Designer

YEAR
2023

TEAM
6 Product Designers
5 Frontend Developers

UNIVERSE MARKETING PAGES

I led the redesign of Universe's website, aligning its messaging and funnel towards B2B clients. This was during a time when Universe was pivoting from B2C and mid-sized to B2B large-scale events.

PROBLEM

PROBLEM

PROBLEM

APPROACH

APPROACH

APPROACH

CHALLENGES

CHALLENGES

CHALLENGES

SOLUTION

SOLUTION

SOLUTION

+19%

Increased conversions from B2B clients compared to previous website.

Scalable Foundation

Building on Webflow ensures tech stays up to date and content is effortless to update.

ROLE
Lead Product Designer

YEAR
2024

TEAM
Marketing Specialist

FERRAZ CREATIVE

At Ferraz Creative, I helped redesign the real-estate management software used by QuadReal spaces and established their design system, making the agency and its client more productive while winning recurring business for the agency.

PROBLEM

PROBLEM

PROBLEM

APPROACH

APPROACH

APPROACH

CHALLENGES

CHALLENGES

CHALLENGES

SOLUTION

SOLUTION

SOLUTION

Above and Beyond

Created a simple design system for clients to make work more efficient.

100s of Properties

Our work made management of retail properties seamless.

ROLE
Product Designer

YEAR
2021

TEAM
Product Manager
Lead Product Designer
5 Front-end developers

I approach design by thinking about systems and defining what quality means for projects big and small. I bias towards action, always experiment with new tools to find the most optimal route towards scalable solutions.

I thrive in environments that value strategy, deep understanding of the user experience, and empower designers to thoughtfully experiment with emerging technology,

Previously, I worked as a Product Designer for Universe, an event ticketing platform that is part of Ticketmaster. There, I led end-to-end projects for enterprise-level B2B2C clients, aiming to improve feature adoption, retain clients and gain new business.

When I'm not working, I'm learning something new. At the moment, I'm diving deeper into vibe coding workflows to iterate and ship products more efficiently while making cross-collaboration seamless.

2022-2025

PRODUCT DESIGNER | TICKETMASTER—UNIVERSE

2021

PRODUCT DESIGNER | FERRAZ CREATIVE

2021

PRODUCT DESIGN TEACHING ASSISTANT | BRAINSTATION

2010-2022

RESTAURANT SERVER | VARIOUS

  • "I had the pleasure of working with Eugenio during his time at Universe, and he quickly stood out as a thoughtful, curious, and highly capable product designer. He has a rare ability to dive deep into the why behind decisions - always seeking to understand the problem before jumping into solutions. His attention to detail and willingness to collaborate made every project better. Beyond his design skills, Eugenio is simply a great human being - kind, reliable, and a positive presence on any team. Any company would be lucky to have him."

    Anthony Yannos

    Product Operations | Universe

  • "Eugenio is a thoughtful, hard-working product designer who combines big-picture systems thinking with attention to detail. He’s not afraid to take on complex projects and dive into research to push the product forward. He also strengthens the team by naturally keeping things organized and introducing tools and frameworks that improve how we work. Plus, he’s genuinely easy to work with: curious, grounded, and great energy to have on any team."

    Arthur Chayka

    Senior Product Designer | Universe

  • "I had the absolute pleasure of working alongside Eugenio, and I can honestly say he brought a lightness and energy to the team that made every day better. Beyond his great attitude, Euge has a true passion for design - he was always excited to share his latest work and open to feedback, creating an environment of collaboration and constant improvement. His curiosity, openness, and positive spirit made a real impact on both the quality of our work and the vibe of the team. Anyone would be lucky to have him on their side."

    Manuela Luz

    Product Designer | Universe

  • "Eugenio is one of the most positive, motivated people I know. He is hard working, passionate, creative, and incredibly talented. His energy is infectious, and he is able to lift spirits in any situation. Incredibly easy to talk to and always willing to lend a hand or a listening ear, he is eager to be a support system for others. I am looking forward to working with Eugenio again in the future, and can’t wait to see what he creates next!"

    Ariana Emond

    Web Advisor | Government of Canada

  • "Eugenio’s curiosity and positive attitude make him a great designer to have on any team. Throughout his time at Universe, he brought thoughtful questions and good energy to the sessions we shared, discussing feature design."

    Kelly Malfara

    Product Operations | Universe